In an effort to embed our research in a broader context, we analyse various spheres of consumer behaviour and selected social groups which are particularly important to understand from the perspective of research challenges and marketing efforts. The outcomes of our analysis are described in reports which contain multifaceted information and insights from the area covered, presenting the status quo and trends, and describing specific consumer groups. Those reports are a useful source of knowledge and can serve as an input when planning practical marketing measures. If you are interested in our reports and would like to know more, please contact us at: firstname.lastname@example.org
Contrary to popular thinking, our research to date has revealed that key factors which determine consumer behaviours of this group are associated with psychological characteristics rather than pure demographics.
Our experience has shown that different segments perceive the communication addressed to them in very different ways. This is why it is crucial to understand the profile and the needs of those 55+ subgroups that we want to target in particular.
Our research may be of interest for you if you seek answers to the following questions:
... a także dokładnie poznać swoją grupę docelową i wiedzieć, jak komunikować swoją markę do grupy targetowej 55+
Recently, companies have been highly engaged in activities under the overall heading of ‘responsible business’. Such activities may take a variety of forms and shapes. Companies communicate their involvement in environmental issues or improvement of working conditions. Additionally, an increasing number of companies actively support charitable organisations.
This study, conducted jointly with CSR Consulting, focuses on Poles’ attitudes towards various types of CSR activities. It discusses groups which display diverse attitudes towards CSR activities and different responses to such efforts (segmentation). This knowledge will help companies to select target groups for their CSR engagement and to build effective campaigns. The study covers the following areas: