sophisticated


    MoneyTrack

    MoneyTrack is a segmentation of Poles based on their attitudes toward money, financial institutions and instruments

    Specificity: Cyclic research on a representative nationwide sample of n = 1000

    Cooperation: Project realized by Maison Research House with Adam Smith Center and the MMT Management agency MoneyTrack

    Premium brand

    Premium brand is based on a methodology developed for the only cyclic research of brand reputation in Poland

    Specificity: Survey study on a nationwide representative sample and on a group of entrepreneurs

    Cooperation: Project conducted for MMT Management

    Marketing POS

    Marketing POS: Cyclic effectiveness evaluation of marketing activities in the place of sale: tracking the evaluation of music, evaluation of advertising effectiveness and aroma marketing.

    Specificity: Authorial research methodology.

    Cooperation: Project conducted for IMS Poland 


    Public awareness campaigns

    Research and consultancy involvement in various social projects in Poland

    Specificity:

    •  
      • Perception and attitudes towards people with mental disability (PSOUU)

      • Motivations and barriers toward transfer of 1% tax (National Centre of Competence)

      • Attitudes to mourning and coping with mourning (TBWA)

      • Motivations and barriers of engaging in SOS Children?s Villages. Perception of responsible business and social involvement of companies (Responsible Business Forum)

      • State of social engagement of enterprises in Poland (Harvard Business Review)

    Cooperation: TBWA, Responsible Business Forum, the National Centre of Competence, PSOUU, SOS Children's Villages, Harvard Business Review