MoneyTrack is a segmentation of Poles based on their attitudes toward money, financial institutions and instruments
Specificity: Cyclic research on a representative nationwide sample of n = 1000
Cooperation: Project realized by Maison Research House with Adam Smith Center and the MMT Management agency MoneyTrack
Premium brand is based on a methodology developed for the only cyclic research of brand reputation in Poland
Specificity: Survey study on a nationwide representative sample and on a group of entrepreneurs
Cooperation: Project conducted for MMT Management
Marketing POS: Cyclic effectiveness evaluation of marketing activities in the place of sale: tracking the evaluation of music, evaluation of advertising effectiveness and aroma marketing.
Specificity: Authorial research methodology.
Cooperation: Project conducted for IMS Poland
Research and consultancy involvement in various social projects in Poland
Specificity:
Perception and attitudes towards people with mental disability (PSOUU)
Motivations and barriers toward transfer of 1% tax (National Centre of Competence)
Attitudes to mourning and coping with mourning (TBWA)
Motivations and barriers of engaging in SOS Children?s Villages. Perception of responsible business and social involvement of companies (Responsible Business Forum)
State of social engagement of enterprises in Poland (Harvard Business Review)
Cooperation: TBWA, Responsible Business Forum, the National Centre of Competence, PSOUU, SOS Children's Villages, Harvard Business Review