decision-making processes
needs
motivations and barriers
consumer trends
life-styles
segmentations
evaluation of the product at all stages of its creation - from idea to final version
the risks and potential
analysis and assessment of the package in terms of key elements (e.g. logo, visual)
conscious and unconscious image
brand's condition
reputation
relationship with the consumer
Advertisement on all stages of its creation (concepts, initial advertising creatives, storyboards, animatics, ready ads)
Assessment of the communication's effectiveness